Top Hotel Trends 2019 – Why customization matters?
With an increase of over 1.3 billion annual travellers worldwide, the tourism & hotel industry is set for a new bloom. Hotel is no longer merely the place to sleep but is expected to be a home away from home, where guests are provided with ease, comfort and a homey ambience. With more focus on guest experience than ever before, here are 10 interesting creative trends we expect to be emerging in 2019 and beyond.
Ever been amazed by a welcoming receptionist who knows exactly your preference or a room set with flowers and a scent you love? Hotels will aim to be more creative in tailoring and delivering memorable experiences rather than simply offering just standardised amenities and services. Here, personalisation comes in all details, from arrival to departure, from services to design, creating a truly captivating experience for modern guests.
Emerging along the development of technology and customer behaviours, personalised entertainment is becoming an attractive advantage for hotels, those targeting the millennium. In a world where experiences are being tailored to each individual’s needs, hotel guests will prefer watching their own subscribed content and listen to their favourite music provided by Netflix, Youtube, Spotify, and other platforms. Personalisation also comes in form of activities such as customised tours, private yoga session, en-suite cooking class or spa, which offer guests the luxury and comfort of being at home.
Home from home
Nowadays, hotels are no longer competing with just hotels. Since introduced, Airbnb has become a major competitor to any hotel chains. Brian Chesky – Cofounder of Airbnb once said: “Airbnb is so much more than just renting space. It’s about people and experiences. You’re not getting a room, you are getting a sense of belonging”. Creating a homey ambience is becoming pivotal, just as providing extraordinary services. Taking away that hint from high-end lodgings, some hotels are including essential items such as coffee machines or home-style kitchenettes into their offerings, resembling a familiar setting just like home for guests.
Smart technology is being employed in many industries and the hospitality industry is not an exception. Interconnectivity within hotel systems will cater to the digital expectations of modern-day travellers. With express check-in and hotel key card integration, hotel guests will be able to travel more hassle-free with the seamless capabilities of advanced technology.
Meeting spaces will become more flexible, accommodating various types of functions, from family gatherings to large conferences, thanks to the clever use of roll-up walls, doors, and power outlets built into the floorings. Hotels will be offering more collaborative workspaces that will be available both for guests and visitors.
Many hotels already have cafes, restaurants, or bars connected to their lobbies. Others are thinking beyond those mainstays, incorporating specialized bookstores, galleries, and libraries into their lobbies, opening a space for community members and guests to interact.
More and more hotels are heading toward sustainable development by committing to being eco-friendly and reducing their footprints on the environment, from using natural and recycled/recyclable building materials to solar panels and linen recycling. Speaking of design, this trend calls hotels to incorporate more live greenery and natural light into their designs.
Evolution of luxury
Nowadays, sophisticated guests opt for more than just a price tag. Luxury is not all about monetary value but exclusive bespoke experiences that can’t be found elsewhere. It can be an extra touch during check-in, a room setting, or complimentary treats with a ”wow” factor. A truly luxury hotel should be able to deliver consistency in all refined goods and services that show true taste and respect – the little details that go beyond the usual that would satisfy the most discerning guests.
Some luxury hotels offer guests the option to advise (pre-check-in) if they want certain items on their fridge or mini-bar, while others offer private chefs available to cate any dietary requirement. Besides, guests are given choices to customise their own stays, turning the experience into a treat tailoring to every guest’s need.
Local & Nature Inspired
Hotel design inspired by local and natural elements will continue to be a leading trend in 2019. This is simply the best way to tell a story about the hotel, giving guests a unique glimpse of local culture and nature, turning the hotel into an attraction itself.
When it comes to integrating natural elements, designers are incorporating large plants, wood and stone, and maximize natural light. Researches have shown that designing spaces that incorporate elements from nature encourages an emotional connection with our environment, which will not only provide a sense of experience in hotel guests but also contribute to the productivity of the working staffs.
Indoor meets outdoor
The border between indoor and outdoor are gradually fading as more outdoor elements are being integrated into the indoor design, including water fountains, vertical gardens and all seasoned terraces.